Private label is stealing a march across Europe, with retailer’s own offerings outperforming national brands across all the major alcohol categories in terms of value.
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The latest NielsenIQ Scantrack data reveals a complex but interesting picture with regard to BWS sales in multiples, at odds with the broader shift among shoppers from brands to private label.
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Private label sales are down across almost all European countries, with mid-sized brands and smaller companies performing best.
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Branded wines beware! Man your defences! Private Labels are on the march, and they are coming to get you.
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Private label wine continues to encroach on the market share of branded wine, it has been revealed - while private label for the entire grocery sector has already eclipsed branded FMCG products.
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The quality of private label wines are on the up – and Europe is leading the pack.
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By taking an holistic approach from sourcing to supply, Kingsland Drinks is injecting innovation along the way. Andrew Catchpole reports
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IBWSS London opens its doors to the UK trade on 26 and 27 February against the backdrop of a market that has seen huge growth in bulk shipping and in-market bottling, along with the rise of premium private label.
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